“This isn’t normal,” Allen wrote this summer. “We should never lose sight that we are experiencing a daily display of unprecedented actions and behaviors.”
Be Smart: Advertisers pay about $75,000 per week to sponsor the Axios AM newsletter, according to a source familiar with the matter.
The short-and-sweet information strategy has helped turn Axios into a well-known “brand” in Washington in no time, and Allen extends this unmatched discipline to real life. When it’s time for his hit on CNBC, Allen’s analysis of Trump’s psyche is essentially a sales pitch for his company. “The president will listen,” he tells the hosts, “if he thinks you’re worthy — axios — and one of the ways that you’re worthy in the president’s eyes is if you’re a successful business person.”
Around Washington, Allen is still known for his Playbook persona, a cheerful insider comfortable with all the swamp politics people claim to hate about Washington. He’s the kind of person who, when you meet him for dinner, has already ordered oysters and shrimp appetizers for the table (which he’s hoping you like, too!). He may even have a gift, like a manuscript of the unreleased Fire and Fury. But at Axios, something seems to have changed about Allen’s way of doing things. A dissonance now appears regularly in his newsletter as the political press trudges through whatever wild thing Trump just said or did. Some days, Allen reports the kind of outrageous things he might not have before, like Sean Spicer threatening to “call the authorities” on him. And some days, Axios AM takes on a sober, moral tone. “This isn’t normal,” Allen wrote this summer. “We should never lose sight that we are experiencing a daily display of unprecedented actions and behaviors.”